Leonetto Cappiello (French, 1875-1942), Maurin Quina

Lithograph in colors, 1906, printed by P. Vercasson & Cie., Paris, framed.

Sheet size 61 1/2 x 45 3/4 in.; Frame dimensions 70 x 54 in.

This poster is among the most celebrated examples of early 20th-century French advertising design. Created by Leonetto Cappiello, often regarded as the father of modern advertising posters, it demonstrates his signature use of bold, simplified forms and vibrant color to capture immediate attention. Here, the devil not only animates the design but also conveys a sense of allure and mischief, enticing the viewer with a theatrical gesture to experience the French apéritif being advertised.

Condition A / A-: Very good condition; some slight sheet wear; not examined out of frame.