Leland Little Auctions Privacy Policy

Last Updated November 9, 2023


LELAND LITTLE AUCTIONS understands your privacy is important and is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we handle personal information collected when you use our website www.lelandlittle.com (the “Website”) on any platform and in any format.

By submitting your personal data to us through this Website you consent to our collection, use, processing, sharing, storage, security, retention and access as described in this Privacy Policy.

Please refer to our Terms of Use (“Terms”) for additional information.

No Children Under 13

This Website is not directed at or intended for use by children under 13 years old. We do not knowingly collect personal information from children under 13 through this Website. You may be required to create an account to use certain features of our Website, which will require you to provide your date of birth.

Users Outside the United States

This Website is not directed at or intended for users outside the U.S. Please be advised that if you are located in the European Union or another region with laws related to data collection and use that may differ from U.S. law, your personal information submitted through this Website and transferred to the U.S. may not have the same legal data protection as in your jurisdiction.

Information We Collect

As you use services offered on our Website, we may collect certain information from you and your computer. We collect information from users of our Website through users’ activities, transactions, completion of online forms on our Website, and registration of an account for use with our services. Such information is collected when users register for absentee, telephone, or online bidding, subscribe to our Mailing List on our Website, upload photographs, send us an e-mail, or in any other way submit information to us via our Website. If you do not want us to collect this information, do not use our services.

Information we collect may include:

  • Your name, email address, mailing address, country location, zip code, telephone number, fax number, and date of birth.
  • Any password or other login credentials you create as part of the account set-up process.
  • Your credit card or debit card number and any other payment information used to complete a purchase.
  • Your Website activity, including, but not limited to, any favorites you identify, all items you have bid on through the Website, and all purchases you have completed with us.
  • Any other information you voluntarily provide when you contact us through the Website that may identify you or allow online or offline contact with you.

We also collect data through the use of cookies and beacons and use certain analytics tools as described below.

How We Use Collected Information

We use information collected through the Website as follows.

  • To act on and respond to your requests and to give you product and service offerings.
  • To deliver notifications, alerts, and other information requested by you or which we feel may interest you regarding upcoming auctions or events.
  • To complete payment transactions with you.
  • To communicate with you regarding bidding, buying or consignment information.
  • To report account information to credit bureaus where applicable.
  • To analyze Website usage and improve our Website functionality.
  • To notify you regarding any concerns with the Website or personal information collected by us through the Website, including, as required by law in the event that any of the personal information you provided to us is exposed to unauthorized third-parties. In the event of such unauthorized exposure, we expressly reserve the right to provide notice to you electronically via the email address you have provided to us if permitted to do so by law.

Please refer to our Terms for additional information related to electronic communications.

How We Share Information

We will not share your information except in the following limited circumstances:

  • We may collect, report and share personal information with third parties that perform services on our behalf, for example, our technical, marketing and content service providers. We may also share your personal information with third-party providers of cloud, web and/or server hosting services. Certain third-party service providers utilized by us may collect personal information from you as authorized by us. Our service providers may provide information collected by them through this Website to us, such as reports of email addresses and account information they collect, store and/or process for us, which we may use for marketing purposes. We are not responsible for the privacy practices of these service providers or of other websites. By using our Website, you consent to the processing and handling of your personal information by our service providers in the manner and for the purposes described here and in their respective privacy policies. We do not authorize these third parties to use your personal information except as necessary to provide services to us or for purposes authorized by us.
  • Additionally, we may disclose your personal data (1) to comply with a law, regulation or other governmental request, for example, to comply with subpoenas, court orders, legal process or requests by law enforcement or governmental entities; (2) to investigate or defend against third-party claims against us; (3) to detect, prevent or investigate fraud or other illegal activity or to enforce our Terms; (4) to repair or resolve technical issues in the operation of this Website; (5) if required by law, to respond to a request by you to disclose the information, including a request to allow access to your account and personal information by third-parties designated by you; (6) with your knowledge and consent; and (7) to address emergencies or acts of God. We may share your personal information as an asset of the business in the event of a sale, merger or other business combination or transfer involving us or affiliated entities. Note that your consent to receive notifications via text message will not be included in such a transfer, and you would need to provide consent to any successor entity.
  • If someone obtains access to use your login credentials for this Website, your personal information submitted through this Website may be disclosed to that person.

Cookies and Similar Tracking Technologies

This Website and our partners may use various technologies, including cookies and web beacons, to collect and store information when you access and use our services.

A cookie is a piece of data that’s either stored in your computer’s memory temporarily and automatically deleted when you close your browser (a “session” cookie) or placed on your hard drive (a “persistent” cookie) by a web server. A persistent cookie is not deleted when the browser is closed. Cookies allow us to make your interaction with the Website faster and more personal, for example by remembering your preferences the next time you return to the Website. Cookies also allow us to monitor how you and other users use the Website. This information can be used to create a profile for future marketing purposes, improve the site, or detect and prevent site misuse.

Web beacons, which are also known as clear GIFs, bugs or pixel tags, are often used in combination with cookies. They are images (often transparent) that are embedded as part of the Website or in an email for the purpose of monitoring the behavior of persons who interact with the Website or open an email.

We may use cookies and web beacons, alone or in combination, to track visitors around our Website; to analyze browsing, use and navigation patterns on our Website so that we may enhance and improve its functionality and service; to analyze location information to target specific products or services to you; and to target certain marketing and promotions efforts to you once you have left our Website.

This Website contains links to other websites, and these third-party websites may set cookies or other tracking tools on your device. We are not responsible for the cookie or tracking practices of other websites.

Most web browsers allow you to set controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.


Among other technologies, our Website uses Calendly, which has its own privacy policy that describes how it uses and stores cookies, located here. Most web browsers allow you to set controls to accept or refuse cookies. Please visit your browser’s help menu for more information.

Google Analytics

Among other technologies, our Website uses Google Analytics, a service provided by Google, Inc. Google Analytics uses cookies to analyze how users use our Website. Google Analytics has its own policy that describes how it collects and processes data, located here. By using our Website, you consent to the processing of data about you by Google in the manner and for the purposes described here and in the Google Analytics policy.

IP Address and Clickstream Data

When you visit our Website, our server collects your server’s Internet Protocol address, or IP Address. This is a number assigned to your computer by your Internet service provider. When you are on our Website, our servers may log your IP Address and your domain name which identify you. This identifies you and is used by us for demographic analysis of our customers. Our server may also record the referring page that linked you to us: the pages you visit; the website you visit after this Website; the ads you see and click on; other information about the type of hardware and software and settings you are using; search terms you have used on this Website or a referral site; and other Web usage activity and data logged by our Web servers. We use this information for system administration, to diagnose server problems, to administer our Website, and for demographic analysis, such as country of origin and Internet Service Provider. We may link this information with your personal information. Any or all of these activities with regard to Website usage information may be performed on our behalf by our service providers, including, for example, our analytics vendor(s) and our e-mail management partner(s).

Do-Not-Track Disclosure

This Website does not respond to “Do Not Track Signals.”

Links to Third Party Websites

This Website may contain links to other websites. Please be aware that we are not responsible for the privacy practices or content of other websites. This Privacy Policy applies solely to personal information collected by this Website, www.lelandlittle.com. We encourage our users to be aware when they leave our Website and to read the privacy policies of other websites and online services.

Please refer to our Terms for additional information related to third party website links.

How Do We Protect Your Information

LELAND LITTLE AUCTIONS takes the security of your personal information seriously. We will implement commercially reasonable technical, physical and administrative security measures to protect against the loss, misuse and unauthorized access, disclosure, alteration and destruction of personal information collected through this Website. However, we cannot and do not guarantee that your personal information will never be accessed by an unauthorized party or otherwise breached during transmission through the Internet or while stored on our system or otherwise in our care. Additionally, any contact with us by email or by way of our Website might not be secure. Others could view this information in transit.

In the event that we believe any of the personal information you provided to us has been exposed to unauthorized third-parties, we will notify you as required by law or upon our own choice. In the event of such unauthorized exposure, we expressly reserve the right to provide notice to you electronically via the email address you have provide to us if permitted to do so by law.

Retention of Personal Information

We will retain your personal data for only as long as we deem reasonably necessary or desirable, unless a different retention period is required by any applicable law, rule or regulation. We reserve the right to delete or destroy any information collected, including personal information, at any time.

Removal or change of information in any account you create may not automatically result in the deletion of the relevant files from our systems and servers. LELAND LITTLE AUCTIONS is not obligated to ensure the deletion of your information from any systems or servers operated or used by us in the event of removal or change by a user.

If your access to the services we provide has been terminated or restricted in any way, we may, but are not obligated to, irretrievably delete any and all information we have stored pertaining to activity from your account.

Access to Your Personal Information and How to Contact Us

If you have questions or comments about this Privacy Policy or our privacy practices you may contact us by email at info@lelandlittle.com.

You may choose to stop receiving our notifications, alerts, or other marketing emails electronically by following the unsubscribe instructions included in a particular email, writing to us at "Leland Little Auctions, Attn: Electronic Communications, 620 Cornerstone Court, Hillsborough, NC 27278", emailing us at info@lelandlittle.com or calling us at (919) 644-1243. Please refer to our Terms for additional information related to electronic communications.

Updates to this Privacy Policy

We may update or change our privacy practices and this policy from time to time. If we update the policy, we will publish an announcement on this page of the Website or as otherwise required by law. The date at the top of this policy reflects the date of the most recent update.