A manicured country lane. Rows of oak trees and well-maintained fences converge in the distance. Two shining cars glide down the road towards the camera, one slightly ahead of the other, the sun glinting off their statuesque hood ornaments.
Interior of car 1:
A tight shot of a gloved hand as it reaches into the glossy, wood-paneled glove box to pull out a jar of mustard.....
Every now and then, a brand so thoroughly inhabits its corner of the zetigeist that it becomes shorthand for an entire lifestyle. When the ad copywriter for that first 1981 Grey Poupon commercial set the scene with a pair of Rolls-Royces, he knew that the cars would communicate wealth, exclusivity, and discerning taste - and he hoped that Grey Poupon would bask in the glow of the their undeniable luxury.
So how did Rolls Royce become so synonymous with dignified opulence that even a mustard company could hope to borrow some of its cachet? The 1979 Rolls Royce Silver Wraith II in our End-of-Summer Estate Auction
is prompting us to look at whose endorsement of the brand made it such an undeniable signifier of luxury.