don-neiser-1918-2009-budweiser-illustration
Lot 1282
Don Neiser (1918-2009), Budweiser Illustration
Lot Details & Additional Photographs
1973, casein on board, signed, advertisement image depicting a beer glass and can set in extreme foreground within a barley field harvest. "Budweiser '73" is written on mat lower right, framed without backing.

20 1/4 x 16 1/4 in.

By Descent of the Family

Don Neiser was a prolific and talented illustrator, working in New York from the 1940s to the 1970s. After high school, he was awarded a full scholarship to a Tennessee art school and then entered the prestigious Pratt Institute in New York. Neiser's work at Pratt caught the eye of Norman Rockwell, who asked Neiser to "teach me how to paint beautiful women."

Neiser provided illustrations for stories or covers of Good Housekeeping, Sports Illustrated, McCall's, Playboy and others. He illustrated advertising campaigns for Smirnoff, Revlon, and Avon. And Neiser provided cover illustrations for paperback books published by Bantam and Signet.

After moving to Florida in the mid-1970s, Neiser moved to Greensboro, North Carolina to be closer to family. But he never stopped painting.

Some light paint loss at waterfall, tearing to the lower edge on verso side of board. Wear and scuffs to mat and frame.